Title:  E-commerce Sales Specialist

DUTIES AND RESPONSIBILITIES:

KPA-1: 

Business and Customer Development

Weight:

40%

Responsibility:

Grow topline in marketplaces through effective marketing and promotional activities   

Main Tasks:

• Grow San Miguel Foods topline in marketplaces by planning and implementing effective platform-specific marketing and promotional activities
• Grow our business in third party platforms by ensuring high visibility and presence of San Miguel Foods brands in major platform sales activities and promotions
• Increase sales of our brands in third party platforms by effectively utilizing various advertising and promotional tools available in the various platforms (vouchers, promos, search advertising, etc)
• Develop new partnerships with new marketplaces

KPA-2: 

Distributor Management

Weight:

30%

Responsibility:

Grow our business with e-distributors through effective distributor management.

Main Tasks:

• Grow our business with current e-distributors by developing and implementing effective Joint Business Plans (JBP)
• Increase geographic reach of our marketplace e-commerce platforms by partnering with new e-distributors and expanding coverage of existing e-distributors
• Grow our business with distributors through effective portfolio management – ensuring 100% availability in our e-commerce platforms of all products and SKUs of San Miguel Foods
• Accounts Receivable Management – ensure accurate billings/claims by e-distributors
• Forecasting and Demand Planning – create accurate forecasts together with e-distributors, and ensure timely delivery and adequate allocation of stocks/inventory

KPA-3: 

Customer Experience Management

Weight:

20%

Responsibility:

Create a superior shopping experience for consumers in our e-commerce platforms

Main Tasks:

• Logistics – work with logistics partners and e-distributors to ensure timely and efficient delivery of products to end consumers
• Customer Service – work with e-distributors, as well as our internal customer service teams, to provide superior customer service support to our e-commerce consumers
• Store Management – effective management of our e-commerce distributors (product updating, availability, new product introductions, price adjustments, etc)
• Product Availability and Assortment – ensure product availability and increase product assortment in our e-commerce stores

KPA-4: 

Capability Building and Expertise

Weight:

10%

Responsibility:

Grow the team’s expertise in marketplaces

Main Tasks:

• Grow and develop the SMF’s overall capability, expertise and knowledge in Marketplaces through research and training
• Work with Marketplaces directly and ensure that the team is knowledgeable of the platform’s best practices and latest innovations/trends
• Cascade the latest trends and platform innovations to the E-Commerce team, as well as to the rest of the SMF marketing organization

KPA SUMMARY:

KPA #

KPA Title

KPA Weight

Business and Customer Development

40%

Distributor Management

30%

Customer Experience Management

20%

Capability Building and Expertise

10%

TOTAL

100%

SUPERVISION/ORGANIZATIONAL SCOPE: (reporting relationships)

1. Reports to:
   1. Immediate Superior:  Gino Michael B. Lazaro, E-Commerce Manager, Marketplaces
   2. Next Level Superior: Carmelita C. Santos, E-Commerce Head
2. Direct Reports, if any:
   1.  

ACCOUNTABILITIES:   (extent of responsibility in targets, assets, peso impact of budgets/targets that are solely in the custody and under the direct accountability of the position)

1. Overall objectives/targets – e-commerce revenue targets, digital campaign objectives
2. Assets – management of the e-commerce marketing budgets of brands

WORKING CONDITION:     (e.g., environment/hardships/difficulty:  exposure to hazardous materials, loud noise, or extreme heat/cold; physical demands; weekend work, night shift, or on-call requirement as regular part of the job, travel requirements; emergency staff designations; etc.)

1. 70% Field-based work setup. Field work will include:
   • Visits to various e-distributors nationwide
   • Field visits to warehouses of distributors to monitor operations
2. Will require nationwide travel, since scope of responsibility is national/total Philippines

NETWORK/INTERFACES:   (Professional interactions, internal and external stakeholders, necessary to perform the job.)

INTERNAL

Org Unit

Position

Nature/Purpose of Interaction

Brand Teams

Product Managers

Work with the brand teams (through the digital marketing team) to develop and implement digital marketing campaigns

Digital Marketing Team

All levels

Coordination of e-commerce marketing programs

EXTERNAL

Org Unit

Position

Nature/Purpose of Interaction

Distributors

All levels

Planning and implementation of e-commerce programs

Digital E-Commerce Platforms

All levels

Planning and implementation of e-commerce programs

POSITION REQUIREMENTS:

Education, Professional Experience, Certifications

(State minimum educational/academic requirement and specific course requirement for the position.  Specify the minimum duration and actual work exposure required to perform the job effectively.)

Competencies, Skills, Knowledge & Abilities

(Please enumerate, if any, special skills, talent, interests & attitude required of this position.)

• 1-2 years experience in e-commerce marketing, particularly on Shopee and Lazada e-commerce marketing and operations

• Strong knowledge of e-commerce marketing, particularly on Lazada and Shopee
• Strong communications skills