Title: Channel Trade Marketing Associate
Pasig City (AAC0)
- Regularly analyzes and understands retail sales formats within the modern trade channel to adapt strategies to the evolving retail landscape, ensuring Magnolia Inc.'s competitiveness and relevance, ultimately improving sales.
- Provides Modern Trade sales groups with account sales performance analysis using available data analytics from the Sales Information Group to inform decision-making, drive sales growth, and help sales teams make data-driven decisions, optimizing sales strategies and maximizing revenue:
a. Must-Carry-List of products per store format
b. On-shelf-availability (OSA)
c. Share-of-shelves
d. Outlet scorecard
e. Cycle drive activities
f. Exclusive, localized, channel-specific, or regional activities
- Conceptualizes, develops, and gains approval for customized business-building programs specific to Modern Trade channel store formats to drive business growth through tailored initiatives, enhancing competitiveness and sales performance, ultimately increasing sales volume and revenue.
- Engages with Modern Trade retailers, including owners, presidents, purchasing managers, store managers, and purchasers/buyers, for market data gathering of insights and trends and ensuring successful execution of strategies.
Job Segment:
Retail Sales, Retail, Marketing