Title: Graphic Artist
Mandaluyong City (ABK0), Philippines
Key Success Factors for a Graphic Artist at Petron Corporation
1. Brand Alignment and Visual Consistency
- Deep understanding of Petron’s brand guidelines, tone, and corporate identity.
- Ability to maintain consistency across all visual materials (e.g., ads, reports, signage, digital content).
2. Industry-Relevant Design Knowledge
- Familiarity with oil and gas industry themes, safety standards, and technical visuals.
- Ability to translate complex technical information into clear, engaging graphics.
3. Creativity with Corporate Sensitivity
- Innovative design thinking while respecting corporate and regulatory boundaries.
- Balancing creativity with professionalism in a highly regulated industry.
4. Technical Proficiency
- Mastery of design tools (Adobe Creative Suite, Figma, etc.).
- Skills in motion graphics, video editing, and interactive media are a plus.
5. Collaboration and Communication
- Strong teamwork with marketing, communications, and technical departments.
- Ability to take feedback constructively and communicate design rationale clearly.
6. Project Management and Timeliness
- Ability to manage multiple projects under tight deadlines.
- Strong organizational skills and attention to detail.
7. Adaptability and Continuous Learning
- Staying updated with design trends and new technologies.
- Willingness to learn about the petroleum industry and its evolving needs.
8. Compliance and Safety Awareness
- Understanding of visual communication related to safety protocols and environmental standards.
- Ensuring designs comply with internal and external regulations.
9. Digital and Print Versatility
- Experience in designing for both digital platforms (social media, websites) and print (brochures, billboards).
- Knowledge of print production processes and specifications.
10. Customer-Centric Mindset
- Designing with the end-user in mind—whether internal stakeholders, customers, or the public.
- Ability to create visuals that resonate with diverse audiences.
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